課程資訊
課程名稱
 使用者行為研究
User Behavior Research 
開課學期
 102-1 
授課對象
 文學院  圖書資訊學研究所  
授課教師
 唐 蓉 
課號
 LIS8025 
課程識別碼
 126ED1030 
班次
  
學分
 3 
全/半年
 半年 
必/選修
 選修 
上課時間
 星期三5,6,7(12:20~15:10) 
上課地點
 圖資研討三 
備註
 本課程以英語授課。學生可使用中文討論/撰寫報告。
總人數上限：8人 
Ceiba 課程網頁
 http://ceiba.ntu.edu.tw/1021LIS8025 
課程簡介影片
 
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課程概述

The content of the course consists of four modules:
(1) Overview and concepts
(2) Cognitive approaches and behavioral research theories
(3) Information behavior models & perspectives
(4) User behavior metrics and analytics
Assignments include a review of a theoretical framework relevant to user behavior, a review of a research study relevant to user behavior, a review of a type of empirical metrics relevant to usability and user behavior research, and finally, a term project. The term project will be a small scale user behavior research study that students carry out through the semester.
 

課程目標
 透過本課程的學習，同學可以：
1. Master the theoretical underpinning for user behavior research which involves cognitive psychology, social psychology and behavior analysis
2. Master various models of information behavior and different approaches in examining user behavior from the perspective of everyday information seeking, information encountering, and more.
3. Understand various empirical measures of usability and user behavior research, and master at least one type of usability metrics that would be relevant to the students’ own research interest
4. Capable of conducting user behavior research and thereby build a foundation for dissertation level research design, data collection and analysis
 
課程要求
 The class contains four written assignments, one mid-term report, and one semester?long research study project as the term project.
I. Assignments (38%)
• Assignment 1: User Behavior Research Scenario (8%)
• Assignment 2: Review of a User Behavior Theoretical Framework (10%)
• Assignment 3: Review of a User Behavior Research Study (10%)
• Assignment 4: Review of a Usability Metric (10%)
II. User Behavior Research Project: (52%)
• Mid-point Progress Report (Oral): (7%)
• User Behavior Research Project: (35%)
• Final Presentation: (10%)
III. Participation (10%)
 
預期每週課後學習時數
  
Office Hours
 每週三 10:30~11:30
每週五 10:30~11:30 
指定閱讀
  
參考書目
  
評量方式
(僅供參考)
    
課程進度
週次
日期
單元主題
Week 0
 2013/09/11-2014/01/8  <b>Course Syllabus</b>
<br>
<i>(Includes session-by-session schedule with assignment due dates and session-by-session reading list) 
Week 1
 9/11  <b>MODULE ONE: OVERVIEW AND CONCEPTS</b>
<br>
<b>Session 1:</b> Course Overview and Core Concepts 
Week 2
 9/18  <b>Session 2:</b> Foundations, Methodology, Concepts, and Theories 
Week 3
 9/25  <b>MODULE TWO: COGNITIVE THEORIES AND BEHAVIOR ANALYSIS</b>
<br>
<b>Session 3:</b> Attention, Perception and Imagination
 
Week 4
 10/02  <b>Session 4:</b> Mental Models and Shared Mental Models 
Week 5
 10/09  <b>Session 5:</b> Cognition and Cognitive Load Theory 
Week 6
 10/16  <b>Session 6:</b> Habits, tasks, multitasking, and performance 
Week 7
 10/23  <b>Session 7:</b> Communication, Culture and Collaboration  
Week 8
 10/30  <b>Session 8:</b> Emotion and Affect; User Engagement 
Week 9
 11/06  <b>No class:</b> Students Prepare for Assignment 2 Presentation
<br>
<i>Instructor attends ASIST Conference </i>  
Week 10
 11/13  <b>Session 9:</b> Assignment 2 Oral Presentation  
Week 11
 11/20  <b>MODULE THREE: INFORMATION BEHAVIOR MODELS & PERSPECTIVES</b>
<br>
<b>Session 10:</b> Models of Information Behavior
 
Week 12
 11/27  <b>Session 11:</b> Perspectives in Information Behavior Research 
Week 13
 12/04  <b>MODULE 4 USER BEHAVIOR METRICS & ANALYTICS
<br>
Session 12:</b> User Behavior Research Methods and Metrics
 
Week 14
 12/11  <b>Session 13:</b> Performance Metrics and Issue-based Metrics; Self-Reported Perceptual Metrics 
Week 15
 12/18  <b>Session 14:</b> Behavioral and Physiological Metrics; Web Analytics; Combined and Comparative Metrics 
Week 16
 12/25  <b>Session 15:</b> Project Consultation Day 
Week 17
 2014/01/01  <b>No Class:</b> 開國紀念日 Holiday 
Week 18
 01/08  <b>Session 16:</b> User Behavior Research Presentation
<BR>
Class Summary
 
Week 0-1
 2013/09/11-2014/01/8  <b>Assignments and Projects</b>
<br>
<i>(Contains assignment and project instruction sheets)</i> 
Week 0-2
 2013/09/11-2014/01/8  <B>APA Citation Style Guides/Tutorials</b>
<br>
<i>(Includes a document listing web guides/tutorials on APA style; APA manual selected pages and two guides) 
Week 0-3
 2013/09/11-2014/01/8  <b>Fulltext </b> of James, W. (1889). Psychology: The Briefer Course.
<br> <i>(Available here through (1) black and white full text on Archives.org (2) Google Books. Either copy is fine to read.)</i>  
Week 0-4
 2013/09/11-2014/01/8  <b>Additional Readings</b>
<br>
<i>(Readings that might be helpful for your assignments 2-4)</i>